Diriyah - Lead Gen App (Mobile and Tablet Applications)
Dedicated sales track for the Diriyah team, to help salespeople organise and manage leads captured across multiple events, streamline team collaboration, and support effective follow-ups to ultimately close residential and commercial sales within Diriyah City.
Overview - DIRIYAH
Diriyah is a major cultural and urban development project in Saudi Arabia, located just northwest of Riyadh.It is a Modern development destination combining: Luxury and mid-range residences, Retail and commercial spaces and Hotels, museums, cultural venues, and public spaces
Lead Gen App
The main goal - To design a dedicated sales track that helps the Diriyah team organise event-generated leads, collaborate more effectively, and convert opportunities into sales with that increase convertion rate.
User frustrations before the app was released
Salespeople couldn’t easily see how many leads were captured during an event.
Managers struggled to identify under- or over-performing events in real time.
Leads were captured manually or across multiple tools, causing confusion.
Opportunities were lost because priority actions weren’t visible or tracked.
Salespeople and managers lacked a clear overview of metrics like leads captured, meetings completed, or events attended.
My role : Lead Product Designer
Designed a clear, linear user journey with defined steps to guide salespeople through the process efficiently.
Developed an application to improve conversion, performance, and communication between the sales force and management.
Created wireframes, high-fidelity mockups, and interactive prototypes to visualise and test the solution.
Gathered feedback from real users to validate design decisions and refine the experience.
Mapped and optimised the user flow to streamline the journey and improve conversion outcomes.
Website and Parent Portal flow
The application includes the following key features, each designed to improve efficiency, lead conversion, and overall sales performance:
Progress bar
Provides real-time visibility into leads captured per event, helping salespeople monitor performance against targets and enabling managers to identify under- or over-performing events quickly.Lead capture and status tracking
Enables fast, on-site lead capture and clear status visibility, reducing lead drop-off and improving follow-up speed by making next actions immediately obvious.Quick action notifications
Triggers timely reminders for follow-ups and priority actions, increasing response speed and supporting higher lead-to-meeting conversion rates.Salesperson profile page
Provides visibility into individual performance by showing leads captured, meetings completed, and events attended, supporting accountability and motivation.
In-app meeting booking system
Streamlines the scheduling process by allowing meetings to be booked directly within the app, reducing friction and reliance on external tools.Events list (past, current, and upcoming)
Gives salespeople full visibility of their event history and future commitments, helping them prepare in advance and reference past interactions.Lead management and updates
Ensures lead information remains accurate and up to date, supporting continuity across the sales team and enabling more personalised follow-ups.
Pos event user insights
