Data-driven product designer who specialises in integration and contextual digital experiences.
I have got over 20 years experience in the design industry, 14 years in London alone. Born and raised in São Paulo -Brazil, lived many years in London and recently I’ve chosen the beautiful city of Lisbon to call it home.
I specialise in consumer driven design and understanding the needs and requirements of the user. I have an understanding of how to help brands move forward in to a more sustainable way of designing, whilst maintaining a high end visual aesthetic.
For me it is very important to listen and observe users' behavior when they interact with any product I am working on and make sure it is accessible and considered to my audience.
I like to base my design decisions using evidence through research, so part of my design process is spending collecting as much information as possible to be able to deliver a responsive and relevant design.
“ I find immense satisfaction in crafting products or experiences that positively shape user behavior.“
I’ve had the opportunity to work for a number of high-profile London based companies such as Sapient, Paperchase, Beyond London, SPYSCAPE, Eight Inc, Moving Brands, StartJG, The Guardian, Dalziel and Pow, Havas, The Othermedia.
In 2014 I had the honor of being invited to Judge for the 'Craft for Design' and 'New Blood' at D&AD awards. This was one of the highlight of my professional career.
Experience:
Optimising digital experiences to create a more consistent, differentiated and delightful experience across website and apps;
Deliver presentation to senior stakeholders of clearly defined, well-communicated and validated designs and flows that drive customer confidence, engagement and business metrics;
Develop design systems that will enable rapid and scalable application design in the future, from style guides, tools and component libraries to process improvements with front-end devs;
Communicate my designs through sketches, flows, customer journeys, prototypes and wireframes;
Mentoring other designers ensure they work effectively, providing training, clear feedback and direction;
Working closely with the engineering team to ensure quality and timely execution of design work into live product;
Courses/Conferences:
Storyblok CMS 2022
Figma Trainning 2020
Rezonate 2018
Smashing Magazine Oxford 2015
Rezonate 2014
D&AD Jury 2014
OFFF Barcelona 2013/2011
Typography (St Martins) 2012
Screen Print (Print Club London) 2012
Arts in FPA (Paulista Faculty of Arts)
Industrial Design in FMU (Faculty Metropolitan United)
Skills & Expertise
Team Management
Creative Direction
User Experience
Digital Design
Interaction Design