Promod
Overview - UX/UI Website and In-store digital interactions
French boutique with a team of in house designers with strong knowledge of tailoring and great attention to detail, using soft modern fabrics and uplifting colour designs to creates flattering cut collections. The brand was founded in 1975 and has stores over 50 countries.
Promod briefed was to create two concepts stores that reflect their values and expertise.
My role
My work was to conduct thorough quantitative and qualitative user research to understand their customers, conduct workshops with stakeholders, art directing the general looking & feel. Pitch ideas which had to work for both the customers and the technology stack available, work along side with interior designers to make sure the ideas would work and fit on the physical space that was also been created.
Research
We started going to Paris to visit few stores, collecting information about the brand, the staff, the customers, taking photos of the space, talking to different managers and browsing the collection.
Following to meetings with directors from the different areas (communication, marketing, design, digital, fitting..) and had a walk around in the main office to understand how they create the collections.
The Process
I started putting together all the information i had from the client and my notes over the research phase to identify the types of Promod customers and how the digital ideas could better reflect a strong, international, digital and customer orientated.
Outcome
The approach is to create a softness digital environment, where online and off-line experience feel integrated through immersive and engaging multimedia content, encouraging shoppers to explore and be surprised. I pitch five ideas, redesign the Website, Book & Try, Digital table, Meet the Creators and Shop Front.
The website
Allow Promod to integrate customers generated content, feel inspired, active participation and encourage purchases. The ton of voice is consistent through the all different brand communication. Integrate the social media channels encourage participation.
Book & Try
Customers selected items on the website then book the store and time more convenient and go try the clothes previously carefully choose.
Digital table
Bringing relevant digital content into store, connecting and integrating social media community and encouraging participation. The heart show live likes from Instagram.
Meet the creators
Introduce our customers to the people behind the brand, and encoring an interest in an understand of the care and attention to detail.
Shop Front
Gives an opportunity for Promod to add relevant messages in the shopfront encouraging shoppers to check inside the store.