Overview - UI Interactive screens

SPYSCAPE is a new spy museum situated in Midtown Manhattan near MoMA. Visitors of the museum will be immersed in the secretive universe of espionage through storytelling and customised experiences.

Visitors will be able to test their observation skills, willingness to take risks and find out what kind of spy they would be.

Question Stations included a tablet with a variety of psychological tests, logic puzzles where visitors can build their profiles and rate their IQ and that once completed will give us data to calculate their personality traits and therefore their spy archetype.

My role

My role in this project was to focus on the UI. The look & feel is light and playful in contrast with the serious nature of the tests. The animations and transitions were created to help provide instant feedback and keep the user engaged until the end of the experience.

• Created a Design system to be applied to the project and created the look and feel, which included art direction of motion graphics, typography, and graphic elements.

• Ensured an excellent user experience by creating several prototypes and conducting user testing.

• Build a variety of design artifacts to communicate your concepts to a broad range of partners and end users.

• Working with the Brand & Design team to elevate and refine the brand experience across our digital interactions.

• Work closely with the developers to make sure that we could recreate all the UI decisions into the code.

Look & Feel

The feel is light and playful in contrast with the serious nature of the tests. 

It is purposefully bright in order to stand out from the dark feel of the exhibition and grab people’s attention to help encourage them to interact.

Implementation/Testing

The animations and transitions were created to help provide instant feedback and keep the user engaged. 

The stickman assists in providing a more conversational approach and connects the user to each game. 

Design System