Overview - Design system

Virgin has grow incredibly fast on the past years and had several teams work across the world. They needed a new brand guidelines to share with all global stakeholders.

My role

My role in this project was to define the core brand vision, experience principles and key user journeys, creating modular design systems-based on atomic design, that are easy to integrate into existing design team workflows.

Audit

Starting with an audit I gathered all the work that has been done for past years, including mobile app, website, offline campaigns, packaging and built a comprehensive plan to align global design teams and multiple stakeholders on a universal design system.

Design guidelines

Created design guidelines to recommend good practice in design and provide clear instructions to designers and developers on how to adopt specific principles, such as efficiency and consistency.

Example of how to apply the new design system for the mobile app.