Paul Smith

Overview - UI Website

Redesign Paul Smith website. The brief required that the site reflect the strong design of Paul Smith, providing intuitive user experience and increasing online sales.

My role

My work was focus on the user experience and UI. Designed user journeys, feature maps and an IA map to understand how customers will come in and out of the site. Developed a strong brand layer more accessible, consistent and user friendly and worked with developers to ensure the new features were technically viable.